STEPS:

The housing market is showing signs of improving, As a real-estate agent, you’re feeling optimistic and are ready to implement a full promotional program that targets new prospects, current clients and former clients plus encourages referrals.

Mailing to Prospects
For reaching out to prospects, give out products that are lightweight and flat for easy mailing. A magnetic calendar fits the bill (and the envelope) and is inexpensive enough for wide distribution. If prospects are thinking about buying, a mortgage calculator pen will show them what they can afford.

Closing Gifts
A house-shaped “Welcome Home” gift box filled with chocolate coins or pecans will make buyers feel right at home as soon as they’ve closed. Another great closing-gift option is a welcome mat, imprinted with the family name. For home buyers who tipple, a bottle of wine is the perfect celebratory presentation.

Keeping In Touch
After the sale, you should keep in touch once or twice a year, so homeowners remember you when it’s time to sell. Again, convenient direct mailers like a calendar/thermometer combo or seed-paper coaster make cost-effective choices.

Referral Rewards
Past clients can also be invaluable for referrals, and you can encourage them with a reward program. Present them with a house-shaped key ring/bottle opener for qualified referrals and a clock/paperweight when the referral closes on a house.